Hey, I’m Dave.
And I've got a deep, dark secret.
Sure I’ve worked on brands like DBS, POSB, StarHub, IKEA, Klook, and KFC. But beneath all that… I’m hiding something.
I'm a computer science degree holder.
I know, right? I started out in code. But somewhere along the way, I got hooked on a different kind of logic. The kind that makes a headline click or a tagline land. Since then, I’ve been chasing that feeling. You know the one: when a line hits just right.
It’s a different kind of debugging. And I wouldn’t trade it for anything.
Awards
The Drum Awards Marketing APAC 2025
– Grand Prix, IKEA Singapore: The RESTEN Bag
– Gold (Design/Brand), IKEA Singapore: The RESTEN Bag
Spikes Asia 2025
– Bronze (Product Design), IKEA Singapore: The RESTEN Bag
Gong Awards 2024
– Silver (Breakthrough on a Budget), IKEA Singapore: The INVSBÅL Collection
– Bronze (Product Design), IKEA Singapore: The RESTEN Bag
Gong Awards 2023
– Bronze (Real-time Response), KFC Singapore: TikTok Made KFC Do It
Experience
Senior Copywriter
The Secret Little Agency
Apr 2025-Present
Copywriter
The Secret Little Agency
Jul 2020–Apr 2025Grab, Singapore
Jun 2019–Jun 2020
Content Specialist/Copywriter