https://www.dave-winfindale.com/about daily 1.0 2025-08-06 https://images.squarespace-cdn.com/content/v1/5eae46d4d91ce47af1bce3c1/1588488244139-2YV4KC3QGLM6GUK8TOPY/45692570_340507949859961_3478195053241827328_n.jpg About - Hey, I’m Dave. And I've got a deep, dark secret. Sure I’ve worked on brands like DBS, POSB, StarHub, IKEA, Klook, and KFC. But beneath all that… I’m hiding something. I'm a computer science degree holder. I know, right? I started out in code. But somewhere along the way, I got hooked on a different kind of logic. The kind that makes a headline click or a tagline land. Since then, I’ve been chasing that feeling. You know the one: when a line hits just right. It’s a different kind of debugging. And I wouldn’t trade it for anything. Awards The Drum Awards Marketing APAC 2025 – Grand Prix, IKEA Singapore: The RESTEN Bag – Gold (Design/Brand), IKEA Singapore: The RESTEN Bag Spikes Asia 2025 – Bronze (Product Design), IKEA Singapore: The RESTEN Bag Gong Awards 2024 – Silver (Breakthrough on a Budget), IKEA Singapore: The INVSBÅL Collection – Bronze (Product Design), IKEA Singapore: The RESTEN Bag Gong Awards 2023 – Bronze (Real-time Response), KFC Singapore: TikTok Made KFC Do It Experience Senior Copywriter The Secret Little Agency Apr 2025-Present Copywriter The Secret Little Agency Jul 2020–Apr 2025 Grab, Singapore Jun 2019–Jun 2020 Content Specialist/Copywriter https://www.dave-winfindale.com/work daily 0.75 2025-05-09 https://www.dave-winfindale.com/work/this-is-sg monthly 0.5 2022-10-31 https://images.squarespace-cdn.com/content/v1/5eae46d4d91ce47af1bce3c1/1605369414096-35I3J30YC581E3P2GAGW/Screenshot+2020-11-14+at+11.52.36+PM.png Work - This is SG https://images.squarespace-cdn.com/content/v1/5eae46d4d91ce47af1bce3c1/1605369415031-OZA12IRVD0B3MJ8SEE5Y/Screenshot+2020-11-14+at+11.53.08+PM.png Work - 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Because We Can - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dave-winfindale.com/work/kfc-zhnger monthly 0.5 2024-04-30 https://images.squarespace-cdn.com/content/v1/5eae46d4d91ce47af1bce3c1/86ef513b-8bc2-44b5-8319-bf09aea90612/ZHNGBURGER_CAMPAIGNBOARD_REVISED.jpg Work - 'Zhng' Zinger - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dave-winfindale.com/work/banyan monthly 0.5 2024-09-26 https://images.squarespace-cdn.com/content/v1/5eae46d4d91ce47af1bce3c1/5f5937fb-3c50-4c9f-81b4-f79b382f952e/Banyan+Master+OOH.jpg Work - There's More to Discovery - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dave-winfindale.com/work/ikea-invsbal monthly 0.5 2025-05-09 https://images.squarespace-cdn.com/content/v1/5eae46d4d91ce47af1bce3c1/9b41a63f-add2-4f6b-82cb-8b133b8f9f94/CASE_BOARD_Pete_v3.jpg Work - The INVSBÅL Collection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dave-winfindale.com/work/ikea-resten monthly 0.5 2025-05-09 https://images.squarespace-cdn.com/content/v1/5eae46d4d91ce47af1bce3c1/7f9cd405-899a-44f2-a46b-82169217d5c6/RESTENCase.jpg Work - The RESTEN Bag - Make it stand out Whatever it is, the way you tell your story online can make all the difference.